Google Ads Setup & Optimisation Combined Video Course (NEW - 2025 inc. AI Ads)

Google Ads Setup & Optimisation Video Course (NEW - 2025)

If you're looking to get started with Google Ads, or just want to know the basics to ensure you're getting value from your freelancer or agency this is a great place to start!

I'll cover the 80/20 of what you need to know to set up successful Google Ads campaigns and then optimise them once they're live with some actionable data. The course focuses on the Search and Performance Max campaign types (the most effective for small businesses in my experience).

NEW - In this updated version of the course for 2025 I include all my advice & tips around Google Ads' new AI features and settings. With bonus lessons on keyword match types in the era of AI ads, and the future of AI Ads too!

After watching this video series you'll be able to create & optimise your own Google Ads campaigns and understand if your agency/freelancer has done a good job managing them for you too!

Why Me?

Hey, I'm Jay 👋

Well, I've done it. I created, launched and optimised thousands of successful Google Ads campaigns using these exact steps. I also have all the up to date Google Ads certifications you'd expect from someone of my experience.

I've worked with hundreds of clients including indie hackers, solopreneurs, and primarily small businesses who have ad budgets ranging from $1k-$50k/month.

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Still Unsure?

I'm working with clients day-in, day-out on their Google Ads campaigns with a proven track record, but don't let me convince you of that. See what just some of my hundreds of clients have said over the past few years...

"I really enjoy working with Jay. He’s a brilliant digital marketing specialist who has a great knack for interpreting data and turning it into smart, practical plans."

Lindsay Cast, Creative Consultant, GW+ Co.

"Jay has been amazingly helpful in sorting out and strategically planning our Google ads."

Flora Bhattachary, Founder, FB Fine Jewellery

"Jay worked with us on our Google Ads campaigns. It truly felt like we had just hired someone who gave a damn and wasn't just there to go through the motions and pick up a paycheck, like a lot of agencies.

He was able to think laterally about how our campaigns were structured and offered thoughtful advice about what we should be looking for. His strongest quality though is his honesty and transparency, he will clearly state if he doesn't think something is working or worth the investment.

I have recommended him several times since working with him to other founders. If you are starting out with Google Ads, or looking to optimize yours, I wouldn't look any further."

Mike Heap, Founder, MyAskAI

"Jay has been an invaluable asset to our branding agency over the past 2 years supporting us with our Google Ads advice. His work ethic, attention to detail, and communication has consistently exceeded our expectations."

Billy Dennis, Director, Klinical

"Couldn't recommend Jay and his expertise more. I run a company offering online educational content for schools and his application and knowledge have been invaluable to our substantial growth in the last year.

Has made online marketing understandable for us, and not a complete puzzle!

5 stars from us!"

Will Lloyd, Director, Primary Languages Network

"I had the pleasure of working with Jay on a marketing campaign. There were various ad campaigns to run on google / google maps ads and he updated us throughout with stats and ideas to develop the campaign as it went on. Nothing was too much trouble with us chopping and changing ideas and he overcame every hurdle with ease, making the whole process a lot easier for our whole team. Highly Recommend!"

Beth Brittain, Group Communications Manager, District Group Hospitality

"Jay has deep knowledge on marketing strategy and working with him and his team is easy, quick, effective and delivering actual results."

Veronica Katsoridu, Digital Marketing Manager, WRH Hotels

"Jay has helped my company and its clients with his expertise knowledge and understanding of all things Google."

Luke Wilkinson, Head of Marketing, Shortcuts

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Ready to go? Let's get started!

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